The Event Co. is a full-service, event planning and design production firm based in Athens - Greece, creating extraordinary events for private and corporate clients internationally. The owner, Anna, approached us to refresh her brand. Anna is a great person with a worth meeting character and carries years of experience in her multidisciplinary career. She loves what she does and she's meticulous and passionate with her projects down to the last detail. Thus we had to visualize both her personal and professional characteristics. We opt for a serif type, customized to be modern and pleasant aesthetically along with a soft color palette to convey friendliness, calmness and confidence to her clients.